Gommagomma at Interzum 2019
The summary and results of two years of work
From the 21st to the 24th May 2019, in Cologne, Germany, took place Interzum, a biennial fair about the latest trends and the best innovations in the field of interior design and forniture production. Over time it’s confirming its position as world leader in the whole sector of the furniture industry. The edition just finished and it has recorded an enormous success from all points of view: an increase in the exhibition area and in the number of exhibitors (1805, from 61 countries, on 190,000 square meters - source: www.koelnmesse.it) as well as the quantity of visitors (74,000 from 152 countries). Gommagomma could not miss the event. It was present with a stand of about 200 square meters whose concept was inspired by the theme of comfort generated by the balance between the elements of nature: the ideal setting for showing the latest, newest products of the company.
In fact, Floatingfoam, a polyurethane material characterized by an undulating effect capable of transmitting a remarkable feeling of relax, and two new materials produced for the Aletto brand, were presented as a preview. In particular Aletto is a brand to which Gommagomma wants to give new life: Fiordilattice, one of the first 100% natural latex mattresses sold in the exclusive mattress in a box format, and Memo, its memory foam equivalent.
One of the target of Gommagomma is to exploit a prestigious showcase like Interzum to acquire specific knowledge and international visibility, necessary to continue to carry on, and maybe improve further, a production already highly advanced and innovative on a large scale.