New trends: the mattress-in-a-box
affordable luxury becomes smart
The mattress-in-a-box trend is catching on in the world of mattress e-commerce. It is slowly revolutionizing the relationship between manufacturers and customers by opening up and updating the infinite possibilities offered by the digital world. It works like this: the mattress is vacuum-packed, rolled up and packaged in a box as soon as it is manufactured. It is therefore made less cumbersome and easier to deliver. There is less risk that pressure during the journey damages its quality, and its carbon footprint is reduced. In this way the customer is satisfied by the chance to enjoy enviable luxury and comfort in their own home. This is surprising when you consider that, until recently, purchasing ease was based entirely on a relationship of trust between the buyer and the seller, and the buyer could only check the quality of the product in person in the shop.